Happy 1st Birthday Snug-a-licious !

Posted on 08 October 2013

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Happy birthday to us – we are a year old – yippee! I can honestly say it has been a whirlwind year with all of the ups and downs that go with starting a  new business, not forgetting tending to the needs of a toddler. We started with a mission to make the world a more snuggly place, and one year on, we are pleased with the fantastic response from our loyal customers.


Our biggest supporters have been the kids who wear our clothing. It all started with my son Jake, who continues to amaze me everyday. Only last week he clearly said “bamboo” when his Grandma stood behind him and wrestled a Snug-a-licious top over his head. We were delighted, and although he has been exposed to our range he can clearly identify with the softness of the fabric. He is also squeezing his 3 year-old legs into his 12-month old Snug-a-licious PJs, which are surprisingly stretchy and still fit! Yes, we provide quality and value for money too!


In the space of 12 months we are very proud to say that we have sold over 17000 items of clothing, therefore making thousands of children around the world comfy and snuggly. We have a loyal following in Hong Kong and we are now available in retail outlets in Australia, Singapore, China and Iceland!  We hit our first major department store this summer and are now working with a leading children’s department store in China. And of course we are online.


We will be celebrating with a new look website, a new range including bigger sizes ( coming in the next few weeks) and a scrummy cake. So thank you all for coming on our journey with us, and we look forward to keeping our kids soft, comfy, warm or cool and most of all – happy.


Lovely Stuff.

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