A cheeky taster for new 2014 collection.....

Posted on 04 March 2014


At last, we can finally share with you the details of our new range. We are super excited. A lot of work, thought, love and sleepless nights have gone into creating something we are over the moon with. The first difference you will notice is our brighter more funky colours. We have gone all out with coral pinks, zesty limes and punchy blues. We have also taken into consideration the many requests we had from customers to make our clothes in bigger sizes. So we are pleased to announce you can keep your little one snuggly until they are 5.     


Our product range is also growing bigger. We will now be able to offer summer friendly ¾ length yoga pants and hoodies. We have also paid a little bit more attention to the grannies and granddads and all of the other gift buyers out there that keep coming back for more. New gift packaging and new baby gifts as well as bibs and hats mean there will be something for everyone and every budget. Not everything is different. We are staying true to our inspiration. Kid’s favourite things remain out core design concept. This year we spent some more quality time with our junior quality control team and harshest of critics (our kids, nieces, nephews and a few of the neighbours). The result is yet more inspiring icons. Look our for dinosaurs, sausage dogs, hot air balloons, strawberries and a super duper rocket to beat all rockets.


It has been a busy time and we are sure we have come up with something special.. Above all, our clothes may look a little bit different but they are still the softest most comfortable range of lounge, sleep and playwear. We hope you agree. Lovely Stuff.



       Our Snug-a-licious bubs in aqua and coral onesies  The Snug-a-licious London mob!

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